Sales Specialist


What’s the difference between a job and a meaningful, rewarding career? The people you serve. When you work at Atria, you have a front-row seat to the amazing life stories of the wisest people on earth. What’s more, you are part of an extraordinary company – one that’s investing in the future of senior living by investing in you. Don’t just do a job. Be part of an extraordinary life.

Atria is an equal opportunity employer committed to providing equal employment opportunities without regard to race, color, religion, sex (including pregnancy), sexual orientation, age, national origin, disability, genetic information, veteran status, or any other classification protected by applicable law. Atria will not tolerate harassment or discrimination based on any of these protected classifications.


The Sales Specialist is responsible for leasing units at their assigned community while acting as the Community’s Sales Director. This individual travels throughout the Division and work in conjunction with the Executive Director or General Manager to drive sales. The assigned community is of strategic importance to the Company’s success and is selected by the Divisional Sales Director. The assignment typically covers a vacant position and may carry over for a period of onboarding for the next hire.

Grow revenue and manage all aspects of sales in the community through designated sales activities. Maximize opportunities for in-house and external sales, public relations and the content and effectiveness of the Customer Relationship Management database and scheduler.

Act as the Community Sales Director leasing units at assigned Atria community(s).

Conduct sales activities that meet or exceed Company standards.

Make sales calls to potential residents, referral sources and other resources.

Respond to telephone inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours with prospective residents or interested parties.

Accurately track move-ins, move-outs and quantity vs. quality of referral activity, determining appropriate follow up actions.

Accurately maintain the Organizational and Contact libraries in the community’s Customer Relationship Management database by entering information about new potential referral sources, updating information about current referral sources and keeping detailed accounts of appointments with individual referral source contacts.

Assist in maintaining and maximizing referral and lead generation service relationships like A Place for Mom and

Extensive travel required (100% on the road).

Develop and maintain relationships with any and all potential referral sources and conduct on-going field visits.

Qualify prospective residents, effectively matching our services to their needs, thus maximizing move-in potential.

Assist the Executive Director in ensuring that the community, including all available apartments, model apartments, common areas and grounds are staged, marketable and presentable.

May be asked to train and coach new and existing Community Sales Directors and their supporting staff to meet Atria’s policies and sales standards.

Assist and participate in conducting core Atria sales training events and maximize techniques to grow census/revenue.

Provide regional management with necessary paperwork and reports to actively monitor sales efforts.

Work with the Executive Director to facilitate training and continuous in servicing for all community staff that may have occasion to field an inquiry call or conduct a walk-in or scheduled tour.

Research and maintain current information on local competition and new services and competitors entering the marketplace. As requested, gather specific market/competitive information and report findings to the Executive Director, the Divisional Sales Director, and the Business Optimization team at the Support Center.

May perform other duties as needed and/or assigned.


Bachelor’s degree from a four (4) year college or university preferred.

Two (2) or more years of related experience and/or training.

Must possess strong customer service skills, basic financial knowledge of revenue and profitability, intermediate computer and electronic file management skills and strong organizational skills including ability to follow-up, detail-oriented, ability to multi-task. Must have the ability to maintain confidentiality.

Strong communication skills, both written and verbal.

Excellent negotiation and sales skills.

Demonstrated ability to maximize a community lead-base by closing sales and out producing peers.

Demonstrated ability to leverage and engage a community Department Director team and line staff to maximize sales.

Will be required to travel extensively on behalf of the Company.

Position requires driving responsibilities (may use Company provided vehicle and/or personal vehicle).

Must possess valid driver’s license.

Must satisfactorily meet and be in compliance with Atria’s Motor Vehicle Policy and Travel Policy standards.

Must have or be willing to get a COVID-19 vaccine, subject to legal requirements.

Job Type
Full Time
26 days ago

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