Zydus Wellness , Lead , Digital Marketing

  • 5-8 yrs
  • $ Not Disclosed / YEAR

Job Description

Digital Media , Strategy, Planning and budgetary control of all digital marketing, Partner and build the digital strategy for brands , Drive social media strategy for the company, Driving cost efficiency across digital mediaDigital Media , Operations, Tracking conversion rates and making improvements to the website., Liasoning with multiple agencies across different brands for digital activities, Developing and managing digital marketing campaigns, Utilizing a range of techniques including paid search, SEO and PPC, Managing online brand and product campaigns to raise brand awareness, Evaluating customer research, market conditions and competitor dataOther responsibilities, Managing maintenance of the company website , drive online traffic to the company website, Improving the usability, design, content and conversion of the company website, Review new technologies and keep the company at the forefront of developments in digital marketing, Building Zydus partnerships with key industry players Functional Competencies , Digital Communication , Building effective digital marketing communications to support the brand strategy across digital channels, Knowledge of latest digital trends & application, Knowledge of E Commerce display advertising, Stakeholder Management , Communication, Negotiation, Influencing ability, Strong commercial acumen and analytical skillsKey InteractionsInternal : Brand teams , Finance , E,Commerce External : Agencies, Influencers, Vendors