Zydus Wellness , Channel Activation Manager , Modern Trade,eCommerce , IIM,FMS,MDI,XLRI

  • 7-10 yrs
  • Not Disclosed

Job Description

Title Channel Activation Manager MT , E,ComReporting: Head Customer MarketingLocation: AhmedabadDirect reports NoneKey Stakeholders: , Within Function MT Head, KAMs, Cross Function Supply Chain Teams, Commercial team, Brand Marketing, External Customer teams from MT , E,com accountsPre,requisite RequirementsQualification: MBA Premier B SchoolExperience: At least 7,10 years of overall work experience (at least 2 years exposure to MT , E,Com either as a KAM or Category Manager)Preferred Age Group: 28,35Technical Competencies:, In Depth understanding of FMCG , Channel dynamics, Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution, Highly proficient in MS Office,Excel, Adept at Sales technology tools utilization and developmentBehavioural Competencies: , Proactive, result oriented, owns the work, takes initiatives on his own, Excellent communication skills should be able to interact with multiple stakeholders, Excellent analytical, problem solving and negotiation skillsKey ResponsibilitiesThis national role would support the planning and implementation of MT ,E,com Channel strategy for all the Brands across the regions in line with the company's overall business strategy.The key responsibilities of this role would include:, Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands. , Make NPD launches , Share gain plans in line with Organization goals, Lead 3rd Party Merchandiser Organization and ensure delivery on input measures KPIs and output measures: ROI & Spend Effectiveness. , Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store. , Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI. , Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines