Zolve , Retention Lead

  • 6-10 yrs
  • Not Disclosed

Job Description

About Zolve :We are an early stage startup founded by Raghunandan G (founder of TaxiForSure & angel investor), backed by Accel, Lightspeed & Founder Collective.With Zolve, our aim is to create a financial world beyond borders that provides equitable access to global financial products on one single platform. Our cross,border capabilities enable global citizens to access financial products seamlessly, save money and invest it further, helping them be financially free to pursue their ambition, no matter where they are.Growing at a rapid scale, we deal with new and interesting problems on a regular basis across the entire spectrum of functions , from hiring to partnerships and product development, among others so we are always working on multiple moonshot projects and experiments to create the best possible experience for our customers.At Zolve, we are actively looking out for passionate individuals to help us build a global bank for global citizens.Responsibilities:, Lead the development of our User segmentation, User journey and retention strategies using data,driven approaches., Plan and execute CRM campaigns that will increase DAUs, WAUs & MAUs across multiple channels, platforms and products. , Leads analysis on the customer lifecycle to identify different consumer cohorts (high performing, at risk cohorts etc), understand their motivations and develop incentive & rewards scheme that drive ARPU's. , Design new functions and workflow to improve customer experience and drive growth of customer value., Collaborate with cross,functional teams to improve product, value proposition and drive growth.Requirement:, 6+ years working in B2C User retention and engagement, Excellent communication, collaboration and project management skills; able to adapt quickly in fast,paced environments and be highly self,motivated , Highly strategic and analytical; strong Excel skills required, Should have hands,on experience using one of the Marketing automation tools (Moengage, Clevertap) building and managing user journeys, Successful track record of developing and executing campaigns utilizing audience segmentation and A,B testing, Experience in the gaming, fintech industry will be a plus., Experience working cross functionally with growth, creative, data and cx teams