About ZoloStays : Lines of Business , Co,living, Student Housing, Industrial Housing, BTS, EdTechZolo is a Nexus and PE funded, Series,C company which provides fully managed co,living, student housing, industrial housing spaces. Valued at more than $210 mn, we are India's fastest moving technology startup in the co,living and student housing spaces. With an aim to provide a completely hassle,free long term living experience to working professionals as well as students, our living spaces offer all kinds of basic and luxury living amenities. Our biggest USP for a resident comes from a vibrant resident community, omni channel platform, top notch services such as hygienic and healthy food, furnished rooms, daily housekeeping, seamless internet facilities, hi,tech security and much more , all enabled by technology. Founded by alumni of IIM, IIT, AIIMS, ISB in 2015, we are currently present in 12 cities , Bangalore, Coimbatore, Pune, Kota, Noida, Gurugram, Delhi, Hyderabad, Mumbai and Chennai and fast expanding to other geographies. We are at a team size of 1500+. Serving approximately 60,000,70,000 customers daily as we speak, we have aggressive growth plans of catering to around 200,000 by the year,end. Yes, that's a 5X growth that Zolo is poised to grow in the current year.About the Role , Responsibilities :, We are seeking an exceptionally talented Digital Marketing professional with responsibility to conceptualize and execute digital performance marketing initiatives ., A Management graduate with 5 ,10 years of hands,on experience in advertising, Digital and social media agency. Should have managed Consumer Brands, Service brands, Fashion & Lifestyle, Youth Brands etc., A good understanding of social media platforms and mediums, has an unorthodox in approach, have out of the box thinking, go,getter, committed to deadlines., You will flex both your analytical skills and your creative muscles. You should be demonstrating your ability to appropriately use one to inform the other., You will be responsible for effective measurement of digital and performance marketing initiatives., You should be comfortable working with complex challenges, and understand the value of rapid test and learn approaches. Open to a start,up culture, excited about getting in early and rolling up their sleeves to help shape customers' experience of discovering and enjoying our entertainment solutions.Expectations from role, KPI :, Experience in developing and executing brand marketing campaigns, Brand buzz and campaign management, Social Media Conversations & ORM, SEO and Traffic Manage internal, agency and other external relationships to run campaigns across wide array of digital channels, networks and mediums, reaching maximum current and potential customers, Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness of marketing efforts, Present high quality documents to leadership, Reports, calendar and budget management, Work effectively in a deadline,driven work environment, where multitasking while maintaining quality and attention to detail are the norm, Deliver results with strong bias for action in an ambiguous environment, Strong understanding of metrics and quantitative analysis, and ability to turn analysis into actionable programs., Be able to bridge data analysis, research, competitive intelligence to build efficient and scalable customer acquisition programs.