, Candidates preferred from Food tech, Edutech, e,commerce and OTT, Gaming, , Communication Development: Working closely with agency partners to create compelling consumer communication backed by strong insights. , Develop the go,to,market digital plan, owning the entire India digital marketing budget and deciding on the optimum spend allocation to deliver the agreed business goals., Responsible for driving Innovation, Engagement across all social media platforms., Closely working with central social media teams to drive maximum leverage of network strength., Drive user acquisition, engagement and retention by optimally investing across digital platforms., Monitor performance of each platform; identify and implement opportunities for improvement. , Ability to build huge people network, increase the traffic or fans on social media profile pages., Optimize results for campaigns by working with creative team on A,B testing content. , Knowledge of Analytics and Planning tools. Google Analytics is mandatory but in addition some exposure to other Analytics tools would be great., Proven ability to think strategically, with a balanced analytical and creative approach, and the ability to teach others to think strategically., SPOC for managing relationship with Social,Content Marketing agencies , Research and implement new techniques and technologies that are relevant for our digital media strategies., Be directly accountable for the marketing dollars being invested on digital marketing., Engaging consumer's curiosity and increasing the subscriptions by videos and creative content for social media page through digital channels., Designing the campaign based on an understanding of different social group and map them to content based models to increase the consumer curiosity., Directing the social media & content strategies and execution based on priorities that align with the business goals. , Responsible for developing and guiding a team of social media & content marketing managers and work closely with movie, web series and show marketing teams to increase the content demand through digital Marketing campaigns.