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Wipro Consumer Care , Head , Marketing

  • 6-10 yrs
  • Not Disclosed

Job Description

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Having been associated Wipro for the last 6 months has been a great experience for me. Being a woman with disability and trying to resume career after 7 years of gap post my spinal cord injury, I was extremely anxious. Wipro’s approach towards enabling someone with disability and the timely support has helped me maneuver with ease. I am personally happy as everyone started recognizing my efforts and I was looked beyond the tag of...

BHARATHI MUTTAGI, Associate





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Head Marketing (Wipro Seating) Designation to be based on experience and Wipros internal nomenclature. Product Management :, Lead a Team of 3 members., Provide Support to the offline sales team by the way of pricing, products, advertising, and marketing communication., Delivery of Gross Contribution, Margins profitability and Revenue Targets, Develop Competitive pricing strategies & articulate competitive positioning, Track Indian & International brands for latest trends in the Industry & provide insights to business, To devise marketing mix & execute marketing plans within timelines and in a cost effective manner.New Product Development :, To carry out relevant consumer research , market analysis in order to develop category strategy and gain market share ., Collaborte ith the design team and production planning team to create the appropriate product mix geared towards achieving leadership position in the seating solutions space., Roll out of the new products as per timelines.E Commerce :, Must Have E Commerce Exposure either on the Seller's side or the marketplace side in a D2C environment as well., Manage the Team for E Commerce, Liaison with the marketplace , Platform to increase visibility and sales of Wipro Seating Products., Interface with the agency retained by Wipro for developing the E Commerce business.Marketing Communication :, Support the Development of Dealer Network by creating brand visibility in the multi brand outlets., Taking care of the digital marketing piece , custodian of social media handles and interfacing with the agency responsible for social media posts.