Wipro Consumer Care , FMCG Category Manager , IIM,ISB,MDI,FMS

  • 5-15 yrs
  • Not Disclosed

Job Description

Job Purpose : Develop current & long term category strategy & brand plans in order to drive business and achieve sales targets as well as profitability(EBT)Responsibilities :, To carry out relevant consumer researches, market analysis in order to help carve out category strategy in order to gain category share, To design long term brand portfolio basis past & current brand identity & forecasted category movement., To develop, launch and manage new products & brand extensions which is in line with category portfolio profitability strategy., To drive brand Health targets and brand equity, Conduct regular brand health studies to track brand awareness, trials & usership vis a vis competition., To draw marketing plans basis the results of brand tracks in order to drive brand growth, To supervise execution of plans across Above the line & below the line in order to achieve pre,designed targets, To devise optimized marketing mix & execute brand plans with timelines and cost effectiveness., To decide marketing mix of the brands handled including pricing, product, distribution, packaging, promotions & Communication strategy., To plan & allocate budget to each brand, sub,brand, marketing initiative in order to optimize spends., To develop brand communication that is based on consumer insights & translates into winning advertising, Media Management , Planning campaigns, pre and post evaluations, execution, media buying, checks, media scheduling and trade,offs, To contribute in the area of people and process development for improving the function of the marketing department, To nurture and build winning teams, To lead and contribute to skill development and training initiativesSkills,Qualifications : PG , MBA,PGDM , Sales & Marketing from Tier 1 B Schools only