Wipro Consumer Care , Brand Manager , IIM,MDI,ISB,FMS

  • 4-10 yrs
  • Not Disclosed

Job Description

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Having been associated Wipro for the last 6 months has been a great experience for me. Being a woman with disability and trying to resume career after 7 years of gap post my spinal cord injury, I was extremely anxious. Wipro’s approach towards enabling someone with disability and the timely support has helped me maneuver with ease. I am personally happy as everyone started recognizing my efforts and I was looked beyond the tag of...


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Job Purpose :The position is responsible for the overall top line and bottom line target achievement in all geographies by focusing on the specific activities below. The product line involves any brand in our consumer care segmentResponsibility :, Develop and sharpen the brand code for the brand , category in consideration, Develop and refine the brand architecture in view of the competition and market trends, Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products, Responsible for building consumer insights for the brand, Effectively connect with the advertising teams to create collaterals to communicate the brand proposition, Develop Activations , BTL activities, Effectively design media campaigns and work with the agencies to develop them., Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes and trade activations, MBA from premium institutes with 3,7 years of experience in marketing , branding in the FMCG industry (batch 2018,2014)