Winuall , Product Marketing Manager

  • 4-8 yrs
  • Not Disclosed

Job Description

Role and Responsibilities:, Own positioning and communication of all products and features, Work closely with product, sales and acquisition teams and build & execute product launches, Follow and analyze market trends to position products, Develop product marketing strategies (pricing, advertising, product launching), Craft compelling messages across marketing channels (landing pages, ad campaigns), Work with various teams (design, content, acquisition, product, sales) to implement strategies, Test marketing product features, releases and ad copy, Evaluate projects using relevant KPIs and feedback from existing and prospective customers, Build marketing collateral for acquisition team, prepare sales enablement kits, and engagement strategies for CSMs, Own product brand communication across all channelsPreferred Experience:, Any graduate,post graduate with minimum 3 years in product marketing for consumer products , consumer SaaS , Proven experience as a Product Marketing Manager, Brand Manager or similar role, Background in design and copywriting , Experience in market analysis, Familiarity with product marketing tactics (e.g. integrated marketing campaigns), Working knowledge of web analytics tools (Google Analytics, WebTrends), Excellent listening skills to deeply understand the client's problems and challenges, Analytical mind and strong quantitative skills