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Vice President , Marketing , Retail

  • 12-18 yrs
  • Not Disclosed

Job Description

The candidate will Plan and execute a marketing strategy for the organization and for new and existing formats and online space., Oversee the implementation of the marketing strategy, Develop a brand strategy, Set and administer an annual marketing budget, Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary, Provide tools and materials to enable the sales team to function effectively, Manage and refine the organizations social media and PR presence, Manage and measure marketing campaign costs, Report on the effectiveness of marketing campaigns using pre,determined KPIs, Utilize data for marketing campaigns, interrogating the organizations databases and external data, Identify new business opportunities, Conduct market research studies, Negotiate with media agencies and secure agreements on the production of promotional materials, Leveraging and implementing new age marketing channels to improve marketing return (such as digital marketing, data analytics, etc.), Implementing digital initiatives and campaigns to strengthen brand recall against market comparators based on understanding of customer trends., Implementing digital initiatives and campaigns to strengthen brand recall against market comparators based on understanding of customer trends.Preferred Skills & Competencies, Looking for someone who has worked in largely Retail, Pharma & FMCG and built a differentiated brand., Must have had more experience doing BTL and ATL (above the line marketing), and focused on customer education and engagement., Any industry but preferably retail service company with 15,18 years of Marketing experience in the past, who have handled business strategy role, Good communication skills., High energy, positivity, witty, humor quality.