Velocitai , Brand Manager , Digital Marketing

  • 2-6 yrs
  • Not Disclosed

Job Description

We are looking for an experienced individual who will be responsible for creating the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will create advertisements and content to increase brand awareness. Responsibilities: , Digital Marketing strategy, Responsibility of executing on the strategy as per marketing calendar, SEO , Create and manage overarching SEO strategy inclusive of content strategy, link building and key word Strategy to increase rankings on all major search networks, Engage bloggers and content writers to create appropriate back,links, ROI management & reporting, Measure and report ROI of the digital strategy against periodic goals, including performance of individual campaigns., Track and analyze website traffic flow and provide regular internal reports, Continuously manage key performance indicators and implement remediation steps as required to achieve targets for bounce rate, dwell time, conversion rate etc., Continually work on the Search Engine Optimization of the website(s), Content management, Create and maintain company social media pages and profiles, and optimize content for social networks such as Facebook, Twitter, Instagram, Pinterest, Quora, Work closely with the tech support team to identify bugs in online content, Edit and post videos, podcasts and audio content to online sites, Create online banner adverts and oversee management, Work on printed material to supplement online products, Campaign Management, Develop and manage digital marketing campaigns, Coordinate and plan with the design team for upcoming digital asset requirements for social media posts, and email campaigns etc. , Write copy for email marketing campaigns, Attend product launches and networking events, Social Media PPC and display advertising campaigns , Contribute to develop strategies for Lead generation  Miscellaneous responsibilities :, Keep yourself abreast of new trends in digital marketing, evaluate new strategies and ensure the brand is always at the forefront, Collaborate with engineering team to implement innovative design solutions for an immersive and excellent shopper experience, Brainstorm with Customer Success Manager (CSM) regarding project updates, risks and issues posed to digital strategy, Participate in QA testing with an eye for UX related bugs , deficienciesKnowledge & Skill: , BS,MS in Human,Computer Interaction, Interaction Design, or MBA in Sales,Marketing or related disciplines, 2,4 years of strong digital marketing experience with eCommerce firms (experience with home,goods based eCommerce firms will be a distinct advantage) , Desired Certifications and courses: Relevant certifications,courses from Google and Facebook, Demonstrated ability to corelate marketing strategy,decisions with SEO and SMO techniques and analytics data collated by marketing campaigns, Up,to,date with the latest digital monetization trends, techniques and technologies , Demonstrated ability to handle multiple projects simultaneously, meet deadlines, effectively manage priorities and communicate progress, In,depth understanding of digital marketing techniques like SEO, SMM, PPC, content and influencer strategies in (a) UK,Europe, OR (b) India, String network within content writer , blogger community, Effective communication skills