company-img2 , Marketing Manager

  • 8-12 yrs
  • Not Disclosed

Job Description

Role Summary:We are seeking Marketing Manager to oversee all marketing initiatives and implementation for our key channels, including eCommerce. This candidate will serve as a strategic leader in ideating and implementing brand marketing campaigns, social media strategy, buying experience, and overall marketing support. This role requires digital marketing expertise, strategic eCommerce experience, creativity, strong communication skills, organization, and the ability to effectively navigate a senior leadership team. THE BRAND:Urbanic is a brand created for the girl who lives and breathes the life of the glam. It is perfectly for the fashion,obsessed customer, where style is a concern and they write their own rules. They own it. They are it. Why is this job a perfect match for you?You're looking to drive, conceptualize and execute a full 360 marketing plan. You love building collaborative relationships across different teams and having a significant influence in product development. Your passion for fashion doesn't hurt either!What You'll Be Doing :LAUNCH , CATEGORY MANAGMENTGo to market strategy, Oversee marketing strategy, eCommerce support, and campaign content creation on business priorities, Able to conceptualize and execute a full 360 marketing program for products and work with Global and Trade Marketers to develop tailored campaigns and marketing events., Primarily responsible for the development and execution of the 360 go to market strategy for the assigned categories, partnering closely with PR, Influencer Marketing, Creative, Sales Operations and Omni Commercial teams, Owns seasonal marketing calendar, including product, big bet activation, visual merchandising overview and promotion., Develop marketing concepts based on business objectives and marketing research. Manage project deadlines to execute concepts on time and within established budgets.Category , Business Management, Ownership of digital content calendars, budgets, creative needs, marketing plans, innovation, and competitive research in the digital space as it pertains to each category, Responsible for conducting the MFP process, in close partnership with planning. , Create SEO, SEM, paid search, retargeting, affiliate, and digital co,op strategies driving traffic, with measurable and actionable insights, Conducts quarterly competitive review and provides defence strategy measures key elements of execution and success factors. Own NPD category analyses. , Ensure all decisions on launch consensus are communicated to internal stakeholders and to the field, Leverage consumer insights to inform strategy and decisions., Develop business strategy for the assigned categories and develop a strong point of view on channel distribution to drive market share gains. , Ability to identify new trends and feed those back to Global to influence product development (own the NPL meeting). , Prioritize business goals and objectives with a strategic focus on eCommerce business , Manage brand merch innovation to create unique offerings for our consumers , Handle any special projects as assignedWed love to meet, someone with :, 5+ years of marketing experience with deep familiarity with wholesale marketing, digital brand strategy, eCommerce, SEO, paid search, multi,channel execution, and influencer strategy, Keen understanding of advertising strategies, trends, and best practices associated with Facebook and Instagram on a global scale, Education: digital marketing background preferred, Must be a self,starter with project management skills and a proactive approach to ensure all projects are completed in a timely manner, Ideally the candidate will have a pulse on current fashion and lifestyle trends across Gen,Z and Millennial audiences, Strategic thinking with demonstrated business acumen and ability to develop recommendations based on data. , Excellent team player with the ability to build collaborative relationships with internal and external partners , Ability to work in a fast,paced, dynamic, and evolving environment, Ability to develop and maintain professional relationships with key business partners and customers positively impacting business growth, Agile, nimble, positive, and flexible work ethic, Travel may be requiredWhat's in it for you?, Competitive salary & bonus, Great team culture within a supportive and inclusive brand, Health insurance, free private medical care, cycle to work scheme + more, Best in class Learning & Development schemes and career development programmes, 25 days holiday + never work on your birthday again!, A dynamic social environment, from company,wide sports days, charity days, Give A Week Away opportunities to visit our charity partners in India & company,wide celebrations to name just a few, Huge staff discounts and sample sale , And much more.