Unifi Capital, one of India's leading Portfolio Management firms, is looking to bring on board an experienced B2C Marketing professional with proven expertise in planning and executing marketing campaigns leveraging social media platforms.The opportunity :To lead the development of Unifi's direct,to,customer channel. The role is part of the corporate strategy office and will communicate the firm's investment philosophy and exceptional track record to create high degree of brand salience to elicit interest from discerning investors interested in listed Indian equities.Responsibilities:, The role is to lead, initiate & innovate the branding and strategic initiatives of the company. , Create topical content, collateral development (brochures, mailers, AVs) and sports,event management. , Management of digital marketing, social media and the corporate website. , Optimise keywords portfolio, leverage web analytics to understand behaviour and drive lead generation for the sales teams across India., Content collaboration with internal teams and external agencies for the official blog., Brand research, competitor tracking, analysis of campaigns and initiatives.Qualification & Experience:, 5 , 6 years experience working for a strong and reputed B2C brand., MBA,PGDM in Marketing from Tier 1 , 2 B,school.Location: ChennaiRemuneration package will be competitive with industry standards with potential for significant performance,based upside. As a part of a very competitive and successful team that is obsessed with excellence, the work will offer the freedom to explore and challenge even the best.