Udaan , Campaign Manager , CRM & Digital Marketing

  • 1-4 yrs
  • Not Disclosed

Job Description

Platform Management :, Functional expertise of Marketing Automation Platforms such as Smartech, Adobe Marketing Cloud, SalesForce Marketing Cloud, WebEngage, CleverTap, Moengage, Functional expertise in paid media channels including Facebook and google ads, Managing all communication channels: In,app, Push, SMS, Voice, Paid Media , Integration with CRMs , Web Analytics , App AnalyticsDefine Business Objectives :, Identify how to increase & measure repeat purchase behaviour through automation, Identify cross sell and up sell opportunities, CRM & Loyalty managementConsumer Segmentation :, Understand consumer transaction behaviour and conceptualize meaningful segments , clusters, Segmentation based on recency, frequency, repurchase, life time value and other transaction variables, Ability to come up with statistical models to do more detailed segmentation & clusteringJourney Design & Communication Development :, Design multi,channel recursive journeys customized for each key consumer segment to influence the entire conversion funnel, Identify communication requirements and work with design, content & copy teams to get the right creative communication, Set up the journeys using dynamic creative elements to enable personalized communication basis consumer segmentation, Optimize journeys basis performance Conversion Funnel Mapping :, Plot the entire conversion process with digital and offline touch points & stakeholders, Map all key steps in the conversion process and identify drop,off , friction elements, Identify reasons of drop off and communication,nurturing requirements to improve conversion rate at each stepReporting & Analysis :, Analyse impact on Consumer LTV as a result of each journey & campaign, Derive insights on consumer behaviour and plug that as feedback in communication & journey design