The KRAs for the above mentioned post would include
Preparing client agencies and market mapping reports for his her area and industry.
Reports on client agency spend at a brand level.
Conducting competition tracking and monitoring on a daily basis.
Media tracking to generate prospects.
Relationship Building & Category Development
Maintain strong relationship with clients and key agency owners dealing with the Business Advertising.
Work with Marketing & Content teams to develop strong client category product pitches to bring in both Ad & Content Revenues
Generate executable ideas for clients based on the category brand requirements
Develop keen understanding of the medium & benchmark to the existing media to enable sales
Sales & Collection calls
Preparing client proposals and presentations,
Plan weekly sales cycle and schedule client meeting accordingly.
Follow up and ensure that monies are collected on time including sending appropriate reminder to clients and agencies for payment
Planning, Strategizing & Reporting
Plan & budget revenue generation for the week and month.
Preparing sales & sales related reports including daily call reports, weekly reports, sales projection report, monthly sales plan etc.
Contribute to sales strategy and generate ideas for revenue maximization.
Opportunity to create a separate revenue flow by offering our clients analytical data ( eyeball tracking and cross media channel conversion sales uplift in both cross and upsell)
About the company
TIMES OOH THE LEADER IN INDIAN OUTDOOR ADVERTISING
Established in 2005, we have emerged as the undisputed leader in the Indian outdoor Advertising industry. Our success stems from the ability to provide a national network of comprehensive and customized OOH solutions to advertisers, giving them flexibility to target mass as well as niche segments. We have brought to life OOH advertising's inherent benefits of freshness, freedom and scale through innovative display and engagement options and then gone a step further by offering flexibility and pin pointed targeting solutions with our digital network.
Our presence in Delhi, Mumbai, Bangalore & Hyderabad with key media formats and properties like the Airports and Metro rail, Bus shelters and Expressways ensures that you reach your consumers, no matter where they are!