Strategist, Brand-Led Change

  • 0 yrs
  • $ Not Disclosed / YEAR

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Job Description

Strategist, Brand-led Change

Siegel+Gale is a global brand strategy, design and experience firm. Using facts, intuition and creativity, we

blend science with art, unlocking the power of simplicity to help organizations realize their full potential. Each

of our teams play an integral role in building world-class brands.


In every one of our offices, you’ll find the simple secrets to our success: People who have found their

purpose. Teams that are encouraged to collaborate. All kinds of thinkers, dreamers and builders who are

naturally both creative and strategic. At Siegel+Gale, you’ll have an endless supply of new experiences as

you do work that connects with people all over the world—and you’ll do it in an environment that helps you


Brand-led Change

Brand-led change (BLC) is new practice area at Siegel+Gale focused on helping clients articulate their Purpose and

brand promise and embed it throughout their organization to deliver on its full potential and achieve business

results. This role blends a solid understanding of organization development, change management,

leadership and people strategies with an appreciation of brand and its delivery from the inside-out. Our work

spans employer branding and employee value proposition strategies, workforce communications, brand launch

and employee engagement strategies, functional/organizational transformation initiatives, culture change and

supporting messages and programs.

As a Brand-led Change Strategist at Siegel+Gale, you will:

  • Display a deep understanding of dynamics of clients’ businesses
  • Independently translate a project into an appropriate work plan
  • Actively define client challenges; rapidly identify core issues
  • Convert research findings into actionable and value-driving insights (‘connect the dots’)
  • Attend, transcribe or summarize and pull key insights from discovery interviews or focus groups with client stakeholders
  • Design workshop approaches and help build workshop materials
  • Create and defend a compelling, fact-based story that inspires action behind it
  • Create ‘client ready’ deliverables and participate in client work sessions / presentations
  • Collaborate across disciplines to bring Brand-led change strategies and programs to life
  • Informally manage and mentor juniors
  • Contribute to ideation methods and approach
  • Assist team during new business pitch development
  • Participate in and support the development of the Brand-led Change practice, its tools and methodologies
  • Actively support with the education and socialization of Brand-led Change approaches within S+G
  • An entrepreneurial spirit, with a strong desire to contribute to our culture & growing practice area
  • Advanced degree in Industrial/Organizational Psychology, Organizational Behavior, Business Administration, Social Sciences, Communications, International Management aor comparable practical experience in organizational effectiveness, employer branding, change management, internal communications consulting
  • Strong appreciation for the brand or customer experience space
  • Ability to think about change from a creative and human perspective – while also valuing data and rational analysis (balancing the head and heart)
  • Experience working in a client-oriented, professional services environment, with a general knowledge of business fundamentals, corporate strategy and organizational issues
  • An ability to simplify
  • Comfort dealing with ambiguity and multi-tasking demands

You’re a great fit for this position if you have:

Siegel+Gale continually seeks to advance the principles of equal employment opportunity to all applicants and employees. As such, Siegel+Gale does not discriminate on the basis of race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. This policy applies to all personnel activities and conditions of employment.

Please apply online at

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