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Souled Store , Vice President , Growth Marketing

  • 8-12 yrs
  • Not Disclosed

Job Description

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About Us :The Souled Store is a youth lifestyle brand that started in 2013 with licensed merchandise and is today the category leader. We, re building India's most loved casual wear brand.Recently in the news!https:,,yourstory.com,2021,08,funding,the,souled,store,rs,75,cr,elevation,capital,d2c,ecommerce,ampKnow more about us www.thesouledstore.com Position Summary :The incumbent will own the overall DTC business, including P&L ownership, category management, and media planningJob Location Lower Parel, MumbaiWhat , The Souled Store, Can Offer You, Deep leadership experience in super scaling a fast,growing business by building teams, systems, processes., A flat hierarchy with the opportunity to influence decision,making across functions and levels., A fantastic work culture and a diverse team of talented individuals.Responsibilities :, Run the growth team and have overall ownership of revenue, user acquisition, and media efficiency., Lead the category teams and work with X , functions , ad design, ad production, supply chain, product, and data , to ensure optimal product assortment and communications on virtual storefronts and marketing channels., Lead the ads team to deliver profitable growth through planning, budgeting, and optimization. , Drive innovation in ad formats and media platforms like InMobi, MX Taktak, Moj etc., Spearhead retention initiatives to drive customer lifetime value., Continuously coach and build capability in the growth marketing team.Skills & Values :, Comfort bringing together consumer understanding, data analysis, and good creative sense., Comfort with operating in a fast,moving environment., High bias for action., Ability to manage through influence and work laterally.Experience :, 8+ years of experience of direct growth ownership in e,commerce, digital first environment., Prior experience managing a team and multiple parallel workstreams., DTC experience will be a plus.