Skandhanshi Infra Projects , Manager , Branding

  • 5-7 yrs
  • Not Disclosed

Job Description

Job Description :, Development of marketing objectives , short term & long term, Developing and implementing brand communication, activation, media plans, PR initiatives for the brand assigned, Liaison with advertising , media , PR agencies to prepare detailed marketing communication, Liaison with trade , rural marketing teams to decide & roll,out brand initiatives, Strengthening brand equity & leveraging the same, Analyzing brand health measures , tracks on a regular basis, Developing consumer , segment specific initiatives to drive equity, Portfolio management for the brand assigned, Competitor , Consumer analysis, Pricing strategy, Efficient utilization of brand support activities (BSA) budgets for the brands assigned, Detailed financial planning and monitoring the same on a regular basis