Simplilearn , Senior Manager , Copy Writing

  • 5-7 yrs
  • Not Disclosed

Job Description

Responsibilities:, Take ownership of copywriting function within the content marketing team and manage it to a very high standard, (Write and edit) crisp and engaging ad copies and video scripts for search, social media, YouTube, and Product marketing activities, Demonstrate a clear understanding of campaign objectives, offer creative ideas, and devise strategies to achieve them, Understand target audience personas and their preferences to create engaging journeys that encourage interaction with the website, are forward,thinking, and are in line with current trends., Review copy, lead campaign, and copy ideation, continually improve quality of writing, and ensure all,around consistency (style, tone, fonts, and images) in the communication across channels., Analyze campaign performance in conjunction with members of other marketing teams to set benchmarks and continually streamline copywriting practices for enhanced quality and business outcomesRequirements:, Proven expertise as a Content Writer, Copywriter, or a similar role, Experience managing multiple projects, with the ability to switch from one to the other seamlessly and adhere to deadlines, At least 5 years of experience working in content or,and digital marketing teams, Portfolio of marketing materials like emails, newsletters, ad copies, video scripts,videos, etc., Excellent writing and editing skills in US English, Creativity in thought and a helpful, collaborative bent of mind, Demonstrating editing and writing skills with an eye for detail, Bachelor's Degree in English, Marketing, Communications or related fields is preferred