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Simplilearn , Group Manager , CRM Marketing

  • 5-8 yrs
  • Not Disclosed

Job Description

What you'll do : , Use data and customer insights to understand the key drivers of customer behavior and Lifetime Value (LTV) , Manage and optimize various CRM channels, including email, SMS, push notifications, WhatsApp and more , Establish and measure lead,conversion, customer retention, reactivation & loyalty goals , Manage a team of CRM practitioners & Campaign managers, Collaborate across marketing, sales and product teams , Establish KPIs, manage performance and reporting, and regularly communicate results to leadership , Drive continued optimization and evolution of our channel marketing programs, including lifecycle trigger programs, transactional messaging and large,scale campaigns , Collaborate across business units to identify and share best practices for learner activation, retention, and loyalty, and enhance existing processes and procedures to facilitate adoption. Who you are : , 4+ years CRM and Loyalty Marketing experience, minimum of 2 years at a managerial level in customer marketing, CRM, and,or analytics. , Passionate about using data to derive insights and build strategies that solve business problems , Hands on experience on Marketing automation tools like Webengage, Clevertap etc., Experience in deriving actionable insights & analytics from tools like Tableau, Amplitude etc., Work closely with content & design team to create incredible communications., Ability to review metrics, analyze, draw conclusions, and recommend immediate action , Strong (English) communicator and storyteller who knows how to apply marketing automation to scale one,to,one conversations with our learners and prospects , Critical thinker with the curiosity and willingness to experiment and validate through testing , Solid understanding and experience with audience segmentation, outlining customer journeys and omnichannel activation, Proven ability to evaluate, implement and manage external partners, technologies and solutions to ensure top value and performance for organization , Ability to effectively prioritize and execute tasks in a high,pressure environment , Excellent interpersonal, presentation, communication, and writing skills , A mobile,first mindset and track record of success , Track record of building and managing highly productive and successful teams