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SEO Specialist

Plymouth Rock has been awarded the #1 Large Employer in New Jersey in 2021. We would love for you to join our award winning team!

Plymouth Rock is a leading personal lines insurer in the Northeast. We are looking for a passionate, innovative and analytical SEO Strategist to join our Website Team. As the Search Engine Optimization Strategist, your focus will be to drive and optimize our SEO strategies to inform content marketing, technical and onsite improvements. You will apply both right side (creative) and left side (analytical) brainpower to develop and implement SEO content and technical tactics that are steeped in data. Strong technical SEO skills and ecommerce experience are a must. You will have responsibility for measuring, analyzing and achieving results, while leading us with best practices.

To be successful in this role, you must be results-driven, able to collaborate in a cross-functional team environment and lead SEO enhancements that deliver increased traffic and online sales. The ideal candidate possesses deep understanding of how on-site SEO best practices, website development (CSS/HTML/Javascipt) and content experiences all work together to impact natural search rankings.

What You’ll Be Doing;

Develop, execute and deliver SEO strategies that support website roadmap for improvements in content, on-page, technical, crawlability and UX

Drive content marketing strategy to increase rankings, visibility and natural search results for existing and new pages

Own management and execution of day-to-day SEO tactics

Conduct keyword research, ranking analysis and monitor competitor site to inform strategy

Perform continuous auditing, identify and recommend areas for improvement within site structure, page templates and redirects

Develop SEO centered ways to acquire links with good content

Work with Marketing and PR teams to maximize link equity value out of initiatives

Establish, measure, analyze KPIs and report on benchmarks

Analyze and report on traffic behavior, keyword rankings and site performance

Work within our CMS (WordPress) to optimize site taxonomy, improve titles, alt tags, meta tags, and schema markup

Maximize our local search potential within our licensed states

Write, copyedit site content and collaborate with our creative/copywriting teams

Work with our developers to identify, resolve and standardize technical SEO for Google compliance and best practices

Introduce and create SEO A/B testing to understand effectiveness of optimization, quantify results

Stay informed and advise on SEO best practices/trends and technologies

Serve as subject matter expert for all things SEO, educate and inform throughout the organization

Candidate Requirements;

BA/BS degree

5+ years of SEO experience, hands-on proficiency within both technical and content marketing

Advanced understanding and strong expertise using search analytical/reporting tools like SEMRush, BrightEdge, AHREFS, Google Analytics 360, Google Search Console, Heap, Tableau and Excel

Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimization and more)

Strong understanding of SEO technical aspects including HTML, Javascript, CSS, schema, and site architecture

Deep strategic expertise across content marketing, technical SEO, on-page

Experience creating content for SEO

Hands-on knowledge of content management systems, WordPress preferred and 3rd party landing page builders (Instapage/Unbounce)

Expert knowledge in best practices, writing for consumer websites and keyword research

Experience with localized SEO

Proven track record of developing, presenting strategies and results to leadership

Strong project management and communication skills

An understanding of HTML, CSS, and JavaScript as they relate to SEO best practices

Experience with Conversion Rate Optimization (CRO), including split A/B testing experience

Must demonstrate ability to think analytically, identify and solve problems

Self-starter who is able to develop, lead, prioritize and execute on SEO strategies

This role can be based in our Woodbridge, New Jersey or Boston office.

About the Company

The Plymouth Rock Company and its affiliated group of companies write and manage over $1.6 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.

We believe that every person is entitled to equal employment opportunities. We do not discriminate against any employee or qualified applicant for employment on the basis of age, race, color, religion, national origin, ancestry, disability, gender, sexual orientation, gender identity or expression or genetic information. In addition, the state in which you work may protect certain other characteristics. We are committed to treating employees fairly and with dignity and respect, and we unconditionally prohibit discrimination in hiring, terminating, promoting, or compensating any employee on the basis of a qualified individual’s membership in any of these protected classes

Job Type
Full Time
Salary
N/A
Experience
N/A
Posted
60 days ago

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