Senior Strategist, Brand-Led Change

  • 0 yrs
  • $ Not Disclosed / YEAR

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Job Description

Senior Strategist, Brand-led Change

Siegel+Gale is a global brand strategy, design and experience firm. Using facts, intuition and creativity, we

blend science with art, unlocking the power of simplicity to help organizations realize their full potential. Each

of our teams play an integral role in building world-class brands.


In every one of our offices, you’ll find the simple secrets to our success: People who have found their

purpose. Teams that are encouraged to collaborate. All kinds of thinkers, dreamers and builders who are

naturally both creative and strategic. At Siegel+Gale, you’ll have an endless supply of new experiences as

you do work that connects with people all over the world—and you’ll do it in an environment that helps you


Brand-led Change

Brand-led change (BLC) is new practice area at Siegel+Gale focused on helping clients articulate their Purpose and

brand promise and embed it throughout their organization to deliver on its full potential and achieve business

results. This role blends a solid understanding of organization development, change management,

leadership and people strategies with an appreciation of brand and its delivery from the inside-out. Our work

spans employer branding and employee value proposition strategies, workforce communications, brand launch

and employee engagement strategies, functional/organizational transformation initiatives, culture change and

supporting messages and programs.

As a Brand-led Change Senior Strategist at Siegel+Gale, you will:

  • Confidently lead and manage projects from concept to implementation, delivering Brand-led Change strategies and action plans with little oversight from Senior Management
  • Work collaboratively across functions to create recommendations that integrate research, design, experience, industry knowledge, and client knowledge
  • Simplify findings and recommendations to create compelling stories; translate great conceptual ideas into actionable, ‘real–world’ ideas
  • Build and own strong client relationships, acting as a key client contact and strategic advisor to clients for assigned project(s)
  • Provide unscripted strategic counsel—can ‘think on your feet’ without disrupting strategic direction
  • Design and faciliate workshops and key input meetings with clients
  • Architect the required BLC solution set / associated work plan and harmonize these work activities seamlessly into overall S+G client project delivery schedule
  • Identify opportunities to extend / develop client business, writing proposals and work plans for new business opportunities and extensions of existing business
  • Actively manage junior staff growth, seeking new opportunities, providing in-the-moment coaching, providing feedback/input and conducting performance reviews to propel their development
  • Participate in and support the development of the Brand-led Change practice, its tools and methodologies
  • Actively support with the education and socialization of Brand-led Change approaches within S+G

You're a great fit for this position if you have:

  • An entrepreneurial spirit, with a strong desire to contribute to our culture & growing practice area
  • Advanced degree in Brand, Industrial/Organizational Psychology, Organizational Behavior, Business Administration, Social Sciences, Communications, International Management and/or comparable practical experience in brand strategy, brand activation, brand/customer experience, strategic marketing, organizational effectiveness, employer branding, change management, internal communications consulting
  • Ability to think about change from a creative and human perspective – while also valuing data and rational analysis (balancing the head and heart)
  • Significant experience working in a client-oriented, professional services environment, with a strong knowledge of business fundamentals, corporate strategy and organizational issues
  • Passion for distilling complex information into key themes; recognizing nuances in the data and using that data to tell a compelling story for the client and inspire action behind it
  • Ability to contribute individually and as a team member, with experience dealing with ambiguity and supporting others through multi-tasking demands
  • Ability to simplify

Siegel+Gale continually seeks to advance the principles of equal employment opportunity to all applicants and employees. As such, Siegel+Gale does not discriminate on the basis of race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. This policy applies to all personnel activities and conditions of employment.

Please apply online at

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