, Experience in handling hands,on social media and content marketing is a must., Domain expertise of all social media platforms from both planning and buying perspectives., Deep knowledge and experience with multiple communication channels and their role in brand marketing, Communication Development: Working closely with agency partners to create compelling consumer communication backed by strong insights to build organic buzz. , Develop the go,to,market social media and content plan to deliver the agreed business goals., Responsible for driving Innovation, Engagement across all social media platforms., Closely working with central social media teams to drive maximum leverage of network strength., Drive user acquisition, engagement and retention by optimally investing across platforms., Monitor performance of each platform; identify and implement opportunities for improvement. , Ability to build huge people network, increase the traffic or fans on social media profile pages., Optimize results for campaigns by working with creative team on A,B testing content. , Knowledge of Analytics and Planning tools. , Proven ability to think strategically, with a balanced analytical and creative approach, and the ability to teach others to think strategically., Directing the social media & content strategies and execution based on priorities that align with the business goals. , You will manage a team of social media & content marketing managers and work closely with movie, web series and show marketing teams to increase the content demand through social Marketing campaigns.