Senior Marketing Officer

  • 0 yrs
  • $ Not Disclosed / YEAR

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Job Description

📋 Job brief

We are on the hunt for a Senior Marketing Officer to join our Marketing team. This new colleague will work specifically with Paynovate and LoyalPay, the acquiring and payment terminal divisions of the Loyaltek Group. We're an ever-evolving Fintech, with a young team and a clear vision. With your passion for digital marketing, email / content creation, project management, and your general amazingness you'll help bring Paynovate up to the next level.

💪 Responsibilities

You will be responsible for:

  • Creating marketing materials for the many Paynovate and LoyalPay teams, with particular emphasis on Sales Pitch Decks, Product Documentation, Client-Facing Materials, and much more
  • Responsibility for our CRM's Marketing Hub (HubSpot)
  • Full responsibility for all our Social Media channels – organic first, growing to advertising as needed (LinkedIn, Facebook, Instagram, etc)
  • Website Manager – responsible for keeping our website up to date and upgrading our content; you will be empowered to investigate updates for our localised pages based on SEO research (SEMrush) and coordinate with internal translators for local content (FR, NL, EN)
  • Reporting Responsible for Paynovate and LoyalPay: Monthly Marketing Reports, Press Reports (Global and Regional), etc
  • Event Planner for our Trade Shows (Money20/20 Amsterdam, ICE London), Agent Days, and collaborative Networking events
  • Local-Level PR and Activations for Paynovate– coordinate with CCO, Business Development and Account Management for co-branded opportunities with our clients
  • Help develop a loyalty structure with our customers based on your awesome data analysis
  • Thoughtful market and competitor analysis as needed
  • Create, manage, and analyse customer satisfaction surveys including regular NPS temperature-checks
  • Create educational and entertaining blog content to increase understanding of different processes (as seen on customer experience flow through websites, and recommend improvements
  • Support commerical activities including promotional communications and retargeting/upselling
  • Community and reputation management
  • Compile collaborative reports per campaign, sales quarter, and channel
  • Work parallel with the Product and Design teams to ensure that all marketing communications are in sync with software capabilities
  • Design A/B tests with the Marketing team for SEM and Newsletter campaigns
  • Be the Fearless Champion who is committed to improving Paynovate's brand reputation and delighting our clients and colleagues

✨ Qualifications

  • 3+ years of experience with digital marketing: email, content, social, or performance
  • Having a degree with a concentration in Marketing, Communications, or Language is nice but not necessary
  • You're a detail-oriented person with strong organisational skills
  • You feel at home working with SEO, SEM, retargeting, email marketing, and Google Analytics
  • You know your way around HubSpot (or other CRM) and are ready to 'wow' us with your tagging, automation, and segmentation skills
  • You are an autonomous worker, happy to receive a briefing and get on with impressing colleagues with your skill!
  • You are a thoughtful multi-tasker: you know how to prioritise your projects by urgency and deadline
  • Knowledge of graphic design and Adobe Creative software is considered a major bonus, but is not required
  • Must be fluent in Dutch or French with an excellent command of English

If you're energetic, open, brilliant with content, and ready to roll up your sleeves and get your hands dirty in all things digital … then you're the one we're looking for!

Our Offer:

  • We offer an attractive salary with various advantages
  • You will be part of a company with lots of opportunity for growth
  • You will be working in a flexible environment

💡 About the Loyaltek Group

At the Loyaltek Group, we're dedicated to helping people benefit from a better financial system. Whether you work with our acquiring and issuing specialist Paynovate, use Loyalpay as your payment solution partner, run gift card campaigns with Giftify, or choose Fintronik for corporate cards and payment processing, the Loyaltek Group is here to process funds the best way possible: easily, efficiently, securely.