Senior Manager,AVP , Mobile App Marketing,Digital Campaigns , BFS

  • 4-10 yrs
  • Not Disclosed

Job Description

, Create new offerings by demonstrating cohesive end,to,end thinking and partner closely with cross functional teams to define the work required to successfully deliver and realize a winning offering., Manage all the aspects of the Mobile App i.e strategy, conceptualization, user research, feature requirements, user interface, prototyping, roll,out and enhancements, Work closely with engineering team on the technology development and deployment, Responsible for product development continuous improvement, enhancement, driving user adoption., Devise digital campaign strategy and initiatives to improve penetration and deepening., Measure impact of all campaigns and back it up with appropriate data. Constantly iterating on product offerings based on feedback & data., Track interesting trends on emerging product offerings that are relevant to business, Demonstrate thought leadership by leveraging all technology platforms to run Mobile Apps as an efficient acquisition engine., Driving traffic, app installs and stickiness on Mobile Apps as a channel for Sales, Service & Marketing, Highlight problem areas of existing digital assets and drive resolution., Support in creating reporting dashboards.