Senior Manager , Marketing , FMCG

  • 5-8 yrs
  • $ Not Disclosed / YEAR

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Job Description

Responsibilities :, Develop and execute communications plan for on,going marketing activities through different content formats, influencer marketing and different formats of video content marketing, Develop and maintain platform,specific content strategy for Twitter, Facebook, LinkedIn, YouTube, etc., Drive reach, engagement and other social media metrics regularly, Strategize and execute various marketing communication activities like email marketing, routine social media management, content marketing, etc., Drive effective internal communication along with relevant stakeholders (human resources, employee engagement teams), Strategize, execute, evaluate and optimize lead generation campaigns, Manage and execute effective email marketing campaigns for driving critical business KPIsDesired Candidate Profile :, 5,6 years of marketing communications background, Understanding of marketing channels like video marketing, social media, email campaigns, Preferred experience of paid marketing campaigns