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Senior Manager Market Research Automotive

  • 6-9 yrs
  • Not Disclosed

Job Description

Opportunity for the role of Senior Manager Market Research with one of the top MNC in Automotive Industry.

Position Summary The incumbent will be responsible for formulating actionable insights through market research and market intelligence.

Location SHQ, Mumbai

Job Responsibilities

Responsible for distilling actionable insights using Primary & Secondary research

Work closely with external research companies to generate clear and actionable insights for addressing challenges faced by various business units. Significant involvement expected in guiding these business partners to ensure high quality output

Proactively monitor Business (Economic Competitor) landscape so as to formulate strategies that successfully leverage market opportunities

Identify & propose researches to Sales and Marketing teams in areas of Segmentation, Targeting and Positioning

Should have ability to manage research for Marketing, Communication and Pricing

Collaborate extensively with New Product Development teams at various stage gates from ideation to final product rollout and commercialization.

Manage customer Satisfaction studies for various customer and business groups.

Compile and update Brand Mirrors

Key KRAs

Competing projects within budgeted costs and timelines

Number of projects completed

Technical Functional competencies

Proficiency in Consumer Insights (Primary & Secondary Research), Competitive Intelligence. Should possess good knowledge of basic Statistics, Marketing and Market Research. Must be excellent in MS Excel and Power point

Leadership Practices

Customer focus

Drive for Results

Timely Decision making

Functional Excellence

Interpersonal effectiveness

Withstanding pressure

Mobility, if any Occasional Travel