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Senior Manager , Engagement & Retention Marketing , FinTech , IIM,MDI,ISB,FMS

  • 4-8 yrs
  • Not Disclosed

Job Description

Job Description:, Create and manage a full funnel marketing strategy for our social partners with a strong focus on engagement, retention, loyalty, and referral across digital channels (Push, SMS, Email, WhatsApp, Paid, Organic and other channels), Collaborate cross,functionally with Design, Product, Engineering, and Data Science to deliver compelling new personalized customer journeys., Define and monitor KPIs, produce and communicate insights, and make relevant course corrections to drive core business metrics., Generate data,driven hypotheses and conduct experiments to inform overall engagement strategy., Leverage marketing and analytics tools such as Mo Engage, Lead Squared, Google Search Console, to measure impact of content efforts and diagnose opportunities for optimization., Understand user pain points and develop a user,first experience through skilled analysis to address consumer needs., Drive execution and delivery of initiativesAttributes we are looking for:, 2+ years of experience in B2C internet industry is a must, MBA from Tier 1 college or BTech from a renowned college or university is a must, 5+ years of work experience in lifecycle, or growth marketing at a high growth organisation preferably in Fintech or a Social commerce industry, Strong influencer and executioner, with the ability to translate recommendations into results., Relevant marketing experience of multi,channel Engagement and Retention programs, Experience leveraging a complex marketing automation , email marketing platform., Strong analytical background and data driven, demonstrating the ability to understand key performance drivers and ability to execute against findings., Great excellent written and verbal communication skills, Strong results orientation, proven record performing to aggressive growth targets