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Senior Manager , BTL,Offline Marketing , EdTech

  • 10-15 yrs
  • Not Disclosed

Job Description

We are executing an exciting assignment as Sr. Manager , BTL, Offline Marketing with one of the leading EdTech company and the locations would be in Delhi, Bangalore and Mumbai.The KRA's would be:, The profile will be responsible for conceptualizing, activating, executing and implementing BTL campaigns across multiple brands and numerous BTL channels (Households, Assets, Corporates and Lead based brand alliances)., Develop overall strategy and implementation plans for the initiatives across the geographies., Build and scale vertical narratives to drive lead generation., Overall end,to,end ownership for developing and implementing strategy to achieve customer base and targets for the business., Utilize creativity to develop innovative strategies to reach customers and drive growth., Evaluate the market position of competing products, services, and organizations and their marketing and sales techniques.Candidate Profile:, 10,15 years of marketing leadership experience predominantly in a offline marketing., Successful track record in driving growth., Team leadership., Strong innovative and lateral thinker., Highly adaptable and flexible to work within a matrix org. structure. Comfortable in an evolving and dynamic environment., Has a positive attitude and a passion for managing growth in an entrepreneurial spirit.