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Senior Business Analyst , CXM , Analytics Firm

  • 2-5 yrs
  • Not Disclosed

Job Description

JD :, Be spearheading thought leadership and solution design on CXM engagements which primarily includes Customer Analytics, Customer Experience, Digital Experience and Marketing Analytics, Solve business problems which involves:, Brainstorm with clients,onsite and internal teams to define a problem, Translate the business problem into an analytical problem, Identify internal and external data requirements for solving the analytical problem, Solving the analytical problem using concepts from mathematics, statistics, Artificial Intelligence and Machine learning, Translate the solution to a business solution and create artefacts that can help communicate the solution to clients like dashboards, power point slides, excel sheets etc., Understand challenges faced by our clients in the context of their business and industryYou have:, At least 2 years of working experience in Customer Analytics, Customer Experience and Marketing Analytics related project, Tackled problems in Experience Management, Journey Analytics, Personalization, Marketing Measurement, Cookie,less Marketing, Digital Conversion Rate Optimization etc.,., Strong analytical,logical thinking and communication skillsProficient in:, SQL, R and,or Python, Visualization tools like Tableau or Power,BI, Experience in applying AI,ML & analytics techniques to CXM related problems