company-img2

Saviant Consulting , Head , Online Marketing & Digital Branding

  • 9-15 yrs
  • Not Disclosed

Job Description

Position Summary : Online Marketing & Digital Branding , Head at Saviant is responsible to lead the end,to,end digital marketing strategy, its plan & execution, to achieve the business goals.This position works closely with the CEO, with direct responsibilities of Inbound demand generation, conversion rate optimization, content positioning, content promotion, branding campaigns, SEO,PPC Strategy & Planning, Keyword Strategy and Online brand reputation management , with the help of his team.Your Role & Responsibilities at Saviant :, Develop and execute a results,driven, multi,platform online marketing & digital branding trategy and plan to ensure the business priorities are met., Drive multi channel marketing initiatives across Partners, Alliances, Analysts, and Account, based marketing for Existing customers, Lead a team of Marketing, Content and Design Specialists to implement online marketing activities including, SEO,SEM, demand generation, sales enablement etc., Create suitable content for brand creation, promotion, customer acquisition & nurturing, Work closely with the stakeholders for funnel building, positioning, conversion & campaigns, Track and measure performance of all campaigns, and assess against goals, Identify trends and best practices in digital marketing in the industry to develop strategiesJob Requirements,Qualifications :, Educational Qualification: Any Graduation stream, with Post Graduate MBA, 10,12 years of relevant experience in digital marketing ; with at least 2 years of relevant success in the above role, Proven track record of 2,3 years of planning and ideating for digital campaigns for the B2B enterprise, B2B SaaS industry, Solid understanding of PPC, SEM, Competition analysis, Keyword strategy and Content marketing, Good analytical skills and data,driven thinkingWho Should Apply?, You have consistently achieved goals & created success in your previous roles, You should have managed end,to,end Digital Marketing & Branding cycles, from Setting,Up and Defining Digital Marketing Strategy, implementation and Traction, conversion and expansion., You are now working in a mid,size IT Consulting company (200,1000 people), in a similar role for last 2,3 years