Samsung , Regional Trade Marketing Role

  • 4-9 yrs
  • Not Disclosed

Job Description

Job Description Summary1. Built Marketing strategy to get the max. return2. Maximize sell,outs by working with the dealers on store level.3. Strengthen profit,based upselling of premium products by optimizing SKU (Stock Keeping Unit) for each store.4. Minimize faulty products and obsolete inventory through store's inventory management.Job Description :, [Project management] Plan the timeline for the collaborative tasks for retailers, subsidiaries and HQ., [Retailer engagement] Analyze store sales data to identify low performing KPIs (Key Performance Index) of the retailers and participate in the proposal of collaboration to retailers., [Retail mapping] Carry out retail mapping to select the stores with the highest growth potential with retailers to achieve the maximum return on investment., [SKU(Stock Keeping Unit) optimization] Analyze to determine the most suitable products to display in stores based on retail mapping and the sales characteristics of each store., [Store inventory management (stockout, obsolete inventory management)] Analyze to determine the most suitable products to display in stores based on retail mapping and the properties of each store., Responsible for development, execution, and performance of all programs designed to increase presence and ultimate take,away., Responsible for the development, deployment & monitoring of all programs designed to enhance 4P strategies., Manage and evaluate trade promotion activations to ensure maximum returns., Co,ordination and communication of product price and pack changes., Ensure 100% implementation of all trade schemes in operation., Build trade marketing infrastructure in the region by developing sound systems and processes required to deliver marketing effectiveness., Formulating merchandising strategy for trade channel across all zones., Act as an information pool for competitor activities across major categories and support Category Management team. Study competitor marketing and promotion strategies and pre,empt the same whenever possible., Analyse the Channel wise and category wise output of the sales in each locations to initiate the strategies that can be done to improve the overall sales of the product., Analyse various consumer data that has been collected through market research and BTL activities. Conduct pre & post promo analysis., Driving principles for in,store brand activation and developing trade promotional calendars for Trade., Evaluate specific needs of field sales teams in all zones and translate into marketing programs., Conduct trainings from time to time for the sales team w.r.t. BTL activations., Contribute towards brand planning process and marketing calendar development., Initiate cross promotion with other brands that are closely associated with the particular product category or key accounts.Additional Job Description :, Develops professional expertise by complying with company policies and procedures, Works on problems of moderate scope where analyzing situations or data requires a review on various factors, Exercises judgment within defined procedures and practices to determine appropriate action, Normally receives general instructions on routine work with detailed instructions on new projects or assignments