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Rohan Builders , Head , Marketing

  • 12-20 yrs
  • Not Disclosed

Job Description

1. Marketing Strategy, Formulate and articulate Communication,Marketing strategy in line with organizational vision, Develop a detailed Marketing Plan and budget with list of key initiatives to be undertaken2. Brand building and Corporate Communication, Build an enduring, differentiated and sustainable brand for the organisation(projects and other initiative) through consistency in communication to all external stakeholders, Draft and periodically update the brand manual and communicate to all partner agencies, Ensure that the brand and visual identity is maintained across, Ensure organisation gets all,inclusive positive media coverage through corporate articles, press notes and forum discussions , Focus on conceptualisation and implementation of unique brand properties through involvement of all stakeholders, Take complete responsibility of developing and implementing the digital strategy of the organisation3. Marketing Campaigns and Initiatives, Finalise approach and theme for marketing campaigns include targets for lead generation and bookings in collaboration with Sales team and other stakeholders, Design the brief for marketing initiatives and project launches including campaign objectives and value proposition, Detail the channel and media strategy; brief team and partner agencies accordingly. , Work closely with partner agencies on a continuous basis to ensure that ideation and execution is as per the brief and deadlines including marketing collaterals, Work with Sales team to maximise sources for lead generation including customer referrals, Review effectiveness of marketing initiatives vs targeted outcomes along with Sales team and fine tune campaign implementation accordingly4. Market & Consumer Research, Scan the environment on a continuous basis for new developments in the real estate sector. Keep abreast of competitors, image and media initiatives periodically, Provide inputs to Sales and design team regarding industry trends, market opportunities, project wise competition etc., Drive consumer research through quantitative and qualitative methodologies for better understanding of target customer and customer feedback, Work closely with Sales and Facilities management team to create a positive customer perception5. Managerial responsibilities : , Proactively establish and maintain MIS and records for the department , Guide and mentor the team (10,12 team members) through periodic monitoring of performance , Drive selection of advertising, PR and other agencies based on pre,defined criteria and reference checks Position Requirements:, Comprehensive knowledge of marketing, communication and brand development, Proficiency in digital marketing , Excellent written and verbal communication skills, Creative and out of the box thinking, Proactive and should take initiative, Attention to detail and quality orientation, Good planning, organizational and decision,making skills, Adept at dealing with multiple stakeholders