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Retention & Growth Manager , Internet,Online

  • 3-7 yrs
  • Not Disclosed

Job Description

What will this role do? , Understand WorkIndia's portfolio of products, their target customers and benefits, and how they fit into our customers' business operations , Work with stakeholders to set growth, engagement and retention targets for each product and create quarterly marketing plans to meet them , Leverage data to understand the product conversion and engagement funnel; use data to design marketing campaigns to influence the funnel metrics , Conceive of marketing campaigns, craft messaging, identify appropriate sequence in the lifecycle to send the message , Partner with the Product, Marketing, Analytics, Insights, and Data Science teams to connect the right message to the right customer at the right time , Drive and monitor A,B and multivariate experiments to optimize key performance metrics; Analyze findings, present recommendations and scale as necessary