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Regional Head , P&L , FMCG

  • 10-22 yrs
  • Not Disclosed

Job Description

Role: Regional Head,P&LLocation: BangaloreArea to be handled: Entire Karnataka(3000 cr. Turnover)1. Profit Centre Operations and P&L Management, As a Profit Centre Head of the region, review and set Budget i.e., volume, market share & revenue targets and CAAP objectives for multiple states,branches within the region. Develop strategies and seek opportunities to gain market leadership in various market segments of the industry., Lead the sales team keeping a high level of motivation & feedback with a view to build an aggressive and motivated sales management team in the region, Liaison with Manufacturing, Marketing and Finance to set sales goals and budgets to meet and exceed Sales revenue and profitability targets., Design, implement and manages sales forecasting, planning, and budgeting processes with high levels of accuracy and consistency, Create a winning atmosphere by effectively communicating the sales strategy and vision to all states,branches throughout the sales channel, Remove structure deficiencies and create a robust regional structure to drive business opportunity and future growth.2. Regional Operations and leadershipAs a head of the region, provide leadership and direction to a multi,functional team including Sales, Marketing and Finance with profit centre and budget responsibilities., Lead and drive the marketing initiatives and activations for all states,branches in lines with the organizational and regional objectives, Oversee regional finance control for maximizing the profitability for region., Lead the general administration and MIS consolidation for weekly and monthly sales reports, Liaise with state Government authorities, functionaries for all liquor regulations, permits, registrations and compliance on all issues concerning the spirits business in the region with a view to create an environment for achievement of company's growth plans and business objectives., Liaise with manufacturing units and ensure that products reach territories concerned in time.3. Market consolidation and Market Share, Develop superior insight into competitors, strategy , and dovetail the same with consumer insights and trends to strengthen customer engagement and loyalty, Plan and implement strategies on product positioning, market penetration, new market development, channel segmentation, sales mix and pack sizes to augment business and exceed profit margins. Maintain strong position in the organized trade within the region., To effectively manage and strengthen the existing distribution and retail network to achieve volume and market share targets. Also, develop and execute long terms sales strategies for the company's brands with a view to set & achieve sales strategies and quantitative sales targets in the region.4. Contracts, Pricing and Trade terms, Analyse price positions and recommends most appropriate pricing changes, assessing the impact on results in turn driving profitability. Work closely with the Zonal Head to develop a robust plan to take a substantial price increase based on market analysis and dynamics, Assesses trade terms structure and contract policies, proposes changes, adjustments basis the local legal evolutions and commercial policies5. Brand and product portfolio, Provide input to marketing team based on observations and customer feedback, to optimize PR brands and products attractiveness, Recommend adequate changes in the portfolio structure based on the performance assessment, Effectively implement new product launches, campaigns, events and promotions in the retail market at a regional level optimizing target distribution reach, Identify pilot markets for new products and eventually roll out in the entire region., Work closely with the corporate marketing teams and drive the Field Marketing activities in the region to promote brand building and manage Institutional sales business effectively.6. Commercial Strategy and Planning, Designs the commercial strategy in a complex environment (multiple channels, strong competitors, declining markets, trade terms, ) and formalizes recommendations to management on commercial options, Ensures the commercial strategy is in line with profitability objectives7. People Management, Strong focus on people leadership dimension. Nurture, Grow and Manage functional talent., Set and build the vision, direction and an innovative consumer facing culture in the team by managing individual and team performance expectations and goals, Selecting the best talent and ensure the skill development of the team to build their capabilities. Develop and implement employee performance management programs and employee reviews.