Product Manager , eCommerce , OTC Division

  • 5-18 yrs
  • Not Disclosed

Job Description

, Support in development of loyalty programs by liaisoning with E,Commerce team, cross functional team on data requirement & customer segmentation, Product propositions, Partnership & commercials, User journeys and Strategy., Support in efficient execution of New brand , Product launch with identifying unique customer insights, development of end to end programs, campaigns and efficiently executions to achieve desired KPIs ., Support in developing & tracking marketing campaigns (All ATL medias) to drive acquisition through awareness, strategic associations, and performance to achieve desired KPIs (Print, Radio, Outdoor). Should have handled conceptualization, development of TV ,Content video , Supports HOD in communication and advertising strategies, briefing the advertising agencies (copy strategy, positioning, and communication strategy) with all information needed to produce effective commercials and advertisement