Product Engineering Services
Market Planning & Analysis
Market Segmentation, Opportunity Analysis, Voice of the Customer, Competitive Analysis.
Conduct Market Research, understand buying behavior, product composition. Conduct periodic product analysis and optimize as needed.
Core Competency Identification & Brand & Positioning
Positioning & Messaging
Value Proposition Development
Create high impact internal and customer facing materials that clearly communicate the value and unique advantage of our services Solutions
Develop vertical specific content and materials to better reach target industries and partner specific materials
Go to Market
Field Marketing Programs Define the field marketing programs trade shows, drive promotions, webcasts, websites, and direct mail.
Thought Leadership Create Point of view papers
Public Analyst Relations
Digital Marketing Blogs, Social media, Website development and traffic analysis
Collateral Video, high quality designed brochures, videos, scenarios, story boarding
Account Based Marketing
Develop and manage customer marketing reference materials including case studies, customer videos, and customer profiles
Develop and track budgets.
Measure success of various marketing campaigns.
Drive profitable sales, brand growth and loyalty for a number of solution marketing areas
Help achieve product business objectives and revenue goals.
Ideal Candidate Should Have
15 or more years of software services product marketing experience
Excellent verbal and written presentation skills
Excellent interpersonal skills, with a proven track record of establishing credibility with key customers, prospects and business partners, sales, customer support and development
Experience in developing effective and creative product marketing collateral, such as Web content, data sheets, and white papers
A deep understanding of the enterprise Information Technology services market
Engg + MBA from a premier B School