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Product Engineering Services Software Services Product Marketing

  • 15-22 yrs
  • Not Disclosed

Job Description

Product Engineering Services

Job Description

Market Planning & Analysis

Market Segmentation, Opportunity Analysis, Voice of the Customer, Competitive Analysis.

Conduct Market Research, understand buying behavior, product composition. Conduct periodic product analysis and optimize as needed.

Core Competency Identification & Brand & Positioning

Positioning & Messaging

Value Proposition Development

Create high impact internal and customer facing materials that clearly communicate the value and unique advantage of our services Solutions

Develop vertical specific content and materials to better reach target industries and partner specific materials

Go to Market

Field Marketing Programs Define the field marketing programs trade shows, drive promotions, webcasts, websites, and direct mail.

Thought Leadership Create Point of view papers

Public Analyst Relations

Digital Marketing Blogs, Social media, Website development and traffic analysis

Collateral Video, high quality designed brochures, videos, scenarios, story boarding

Customer Relationship

Account Based Marketing

Develop and manage customer marketing reference materials including case studies, customer videos, and customer profiles

Marketing ROI

Develop and track budgets.

Measure success of various marketing campaigns.

Drive profitable sales, brand growth and loyalty for a number of solution marketing areas

Help achieve product business objectives and revenue goals.

Ideal Candidate Should Have

15 or more years of software services product marketing experience

Excellent verbal and written presentation skills

Excellent interpersonal skills, with a proven track record of establishing credibility with key customers, prospects and business partners, sales, customer support and development

Experience in developing effective and creative product marketing collateral, such as Web content, data sheets, and white papers

A deep understanding of the enterprise Information Technology services market

Engg + MBA from a premier B School