Pernod Ricard India , Zonal Marketing Manager , International Brands

  • 4-7 yrs
  • Not Disclosed

Job Description

About the organizationAt Pernod Ricard, we offer a unique cocktail of five ingredients, but we're still missing that key sixth ingredient to make the perfect premium blend: You!Globally, Pernod Ricard is the world's co,leader in wines and spirits with consolidated Sales of , 8,682 million in 2015,16. With leading brands in each category, Pernod Ricard holds one of the most dynamic and premium portfolios in the industry led by Indian whiskies such as Royal Stag, Blenders Pride and Imperial Blue, and a wide range of Scotch whiskies that includes Chivas Regal, Seagram's 100 Pipers, Ballantine's, The Glenlivet, Royal Salute and Jameson Irish whiskey. Some of the eminent brands in white spirits category include ABSOLUT vodka, Havana Club rum, Jacob's Creek wine and Nine Hill wines, Fuel Vodka, Martell cognac, Beefeater gin, Kahla and Malibu liqueurs, Mumm and Perrier,Jout champagne.PR India is a socially responsible organization with an established track record of CSR. Today, the company embraces three priorities in the area of social responsibility and sustainability: responsible drinking, environmental ethics and development of cultural initiatives.Overall Purpose of the job, To strategize, develop and execute marketing and branding plans for International Brands & NPD for Zone in collaboration & under the guidance of the ZMM. , Bring innovation to marketing activations, merchandising, and field marketing activities in the zone in alignment with National Trade Marketing & Zonal marketing teams within the budgets resulting in enhanced measurable effectiveness.KEY RESPONSIBILITIES1. To develop a suitable marketing strategy and action plan consistent with the share and volume objectives of the business. 2. To liaise with the larger regional marketing teams in order to ensure that regional marketing and promotional activities are consistent with the overall brand image and values. 3. To actively ideate and execute activations for premium consumers based on in,depth research of the consumer mindset. 4. To monitor the field marketing budget for its effective utilization and undertake course correction if required. 5. Develop and implement a suitable merchandising strategy for the market , in consultation with the Marketing Managers for the entire portfolio of products and brands. 6. To liaise with the national sales teams to ensure the effectiveness of consumer promotions, develop appropriate benchmarks, and implement a framework for assessing the effectiveness. 7. To manage relationships with appropriate agencies and key accounts for organizing events consistent with the company's,brand's image in the course of conducting various consumer, trade promotions. 8. Assist in and coordinate national,level market research activities in coordination with various stakeholders. 9. Work closely with the NTM and brand, marketing team to champion and manage the zonal and local marketing and promotional activities. Provide strategic value to the brand ensuring it reaches the target segments quickly and effectively; thereby consistently maintaining the national and international brand image. 10. Translate National brand strategy on NPDs & BIO brands into relevant zonal activation, setting and overseeing brand,portfolio promotion strategies resulting in enhanced measurable market effectiveness. Cascading the same to respective region & channel marketing team members & ensure effective execution on the ground. 11. Liaise with the Regional & Channel (Key Accounts + Banqueting) Marketing teams to ensure the effectiveness of consumer promotions, develop appropriate benchmarks and framework to assess the effectiveness, ROI and cost,benefit of the marketing spend. 12. Co,create (with ZMM & other marketing managers) and maintain a calendar of Marketing Activation Plan for the BIO & NPD portfolio in the zone, driving the rigor on the Activation plan ensuring execution as per calendar plan in BDP. Monitor the marketing budget for its effective utilization and undertake course correction if required. 13. Lead and execute new product development and launching strategies, packaging, printing technologies, etc through consumer insights derived from market research, competitive mapping, and other market intelligence. 14. Monitor monthly volume and industry performance to generate accurate and meaningful insight about consumers & categories