1. To develop a suitable marketing strategy and action plan for the region consistent with the share and volume objectives of the business.2. To liaise with the brand,marketing team in order to ensure that regional and local marketing and promotional activity is consistent with national and international brand image and values.3. To monitor the field marketing budget for its effective utilization and undertake course,correction if required. 4. Develop and implement a suitable merchandising strategy for the market , in consultation with the Marketing Managers for the entire portfolio of products and brands.5. To develop and manage vendors for signage, merchandising equipment etc.6. To liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.7. To manage relationships with appropriate agencies and key accounts for organizing events consistent with the company's,brands image in the course of conducting various consumer, trade promotions.8. Assist in and co,ordinate local level market research activities in co,ordination with the Manager Marketing Services.9. To maintain close liaison with other departments (esp. marketing) in order to ensure good communication and implementation.10. To participate and be involved in the key decision,making for the regional management.