Pernod Ricard India , Head , Digital Experience , Data,CRM,Consumer Journey

  • 9-15 yrs
  • Not Disclosed

Job Description

JOB SUMMARY:Pernod Ricard as a group has vision to move towards being Conviviality Platform Company, which essentially means to maximize consumer,customer understanding across the 5Cs and create custom funnels and create touch, points across the entire consumer,customer journey.This role plays a critical role in building DATA FIRST, CONSUMER CENTRIC approach for the organization.We accelerate business growth because we bring consumer data understanding and consumer journey methodology to activate planning and consumer relationship. This should ensure consumers and shoppers having an holistic, seamless experience with Pernod Ricard India brands.The manager will bring a unique and consistent usage of data within the digital team in order to set up a consumer centric culture , orienting marketing activities @ PRI.Considering the objective to establish common reading of information through all marketing PRI entities, need of curate and govern digital data.Consumer centricity: build a local data,driven consumer knowledge (tools, journey) aligned with global,regional guidelines. This covers all touchpoints of the consumer meaning through media, content, CRM, consumer journeys.Data has to bring key information to orientate business decision. Insights capability should serve all concerned entities.The Head of Digital Experience is made of Data Intelligence (Data strategy), Consumer Insights and Business & Consumer Intelligence.Build different analytical, predictive models, create clear KPIs roadmap for each touchpoint and plan marketing activation against each working along with cross functional teams.KEY RESPONSIBILITIESDATA INSIGHTS DESIGN:, The resource will have to guide, Brand and Trade marketing team to activate the different consumer touch points identified, in accordance with correct KPIs to measure, generate further build on consumer insights to keep., Champion the cause of DATA driven marketing both for brands and trade marketing teams., Strong understanding of data, analytical models., Should know and use latest digital technology to better connect to loyalty and e,CRM program for the organization., Working collaboratively with brand and region team members to develop and manage integrated media plans across mediums both offline and digital. , Ensure better media effectiveness and overall ROI for organizations., Sourcing other CoE entities with appropriate insights in order to align communication's consistency. , Should have experience in handling data, AI projects in earlier roles to bring in the best practices and up to date industry knowledge. , Solid quantitative,qualitative data understanding. , Extremely detail oriented with strong optimization skills., Should be comfortable in using analytical tool to develop path,funnel analysis. , Develop in marketing mix model consumer centric activations at the right touchpoints to constantly deliver higher ROI., Shape the customer experience across all products, platforms, systems., Must have worked in developing OMNI CHANNEL projects.INTERACTIONS INTERNALLY:Other CoE entities, Brand Marketing, IT, Trade, Legal, Finance. EXTERNALLY:Media Agency, Web agencies, IT, analytics firms, consultants.PROFILE DETAILSQUALIFICATION:BE,B.Tech , MSc Statistics or equivalent. EXPERIENCE: , At least 8,10 years of relevant experience in analytics., Should have worked on building model for FCG organization., Background in market mix modeling is preferred. , Background in data science is a plus. BEHAVIOURAL SKILLS:, Strong ability to interpret data as business decision driver., Experience with activation programs, analytics, targeting, segmentation, consumer and business insights., Excellent communication skills , written and oral., Demonstrated ability to generate and present well,considered ideas and solutions.