OSP Labs , Specialist , Demand Generation

  • 6-12 yrs
  • Not Disclosed

Job Description

, These are highly visibility Marketing roles within the Healthcare segments requiring innovation and ownership of demand generation programs., Develop compelling multi,channel marketing programs to support the demand generation needs of our sales team., Lead our acquisition strategy. Uncover if we have the pieces needed to curve onto a hypergrowth trajectory. , Take responsibility for forecasting and pacing of the marketing pipeline,funnel with quarterly, monthly, and weekly lenses. , Quarterback across the entire Marketing team to ensure quality and timely demand generation execution across all internal and external Marketing channels. Channels include but are not limited to: direct mail, email, webinars, paid digital, events, influencer, SEM, website, paid & organic social, and traditional advertising tactics., Help drive segmentation analysis and identify segments of opportunity working with Sales Strategy and Marketing Operations teams., Establish intimate knowledge of our database of marketing leads to uncover where opportunities for engagement exist within the database., Understand where Healthcare professionals are getting their information today and build partnerships, co,marketing, and sponsorship opportunities to run campaigns that capture new leads into the database., Own campaign pipeline for effectiveness and results. Partner across teams to develop reporting frameworks for clear communication with Sales and Marketing leaders to share performance trends., Communicate effectively and manage communications to key stakeholders across the business., Thinking creatively and contributing to the big ideas, while executing on the tactics.