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Marketing Automation Specialist

  • 0 yrs
  • Not Disclosed

Job Description

About Us


Peninsula Employment Services Limited (“Peninsula”) is a provider of external human resources solutions, including employment relations advice, health and safety advice and legal support, to small and medium-sized businesses located throughout Ontario. Peninsula is a division of Peninsula Business Services Limited, based in Manchester, England. Peninsula currently operates in the U.K., Ireland, Australia, New Zealand and most recently, Canada, and employs over 1,500 people globally. Peninsula opened its Canadian office in September 2017 and has quickly become one of the fastest growing companies in Ontario and Alberta.


The Role of Marketing Automation Specialist


We are currently seeking to appoint a Marketing Automation Specialist working hand-in-hand with the Marketing Automation Manager, CRM, and marketing team. With fantastic office perks, we’re the perfect place for high achievers to grow and thrive.


We’re looking for a hard-working and self-motivated person to join our fast-growing marketing department to deliver multiple automation campaigns across all Canadian provinces to prospects and clients.


The role will play a key part in the online acquisition growth plans and the ideal candidate will have the desire to work in a supportive environment where a driven personality will succeed. They should strive to continually improve results and be able to thrive in a friendly working environment with a desire to share new ideas and work hard towards common goals.


Type of Employment : Full-Time, Permanent
Working Days
: Monday - Friday
Salary Range
: $50,000 - $55,000


Day-to-Day Duties and Responsibilities


  • Use Marketo to create and implement new programs (e.g. email nurture campaigns, webinars, events, gated content)
  • Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads to progress through the sales funnel
  • Implement A/B testing campaigns to identify the best performing setups
  • Integrating campaign activity with our CRM (Salesforce) to improve quality of information for our sales team
  • Integrating and managing relevant third-party software’s (e.g. GotoWebinar) with Marketo
  • Collaborate with the necessary teams to implement, and measure campaign lifecycles through acquisition, conversion, and retention
  • Monitor, manage, and optimize campaigns and campaign assets to improve ROI
  • Using Marketo’s revenue analytics suite to report on the effectiveness of our marketing campaigns
  • Routinely audit the lead database to ensure data is high quality, and to ensure we remain compliant
  • Ensure compliance with relevant anti-SPAM laws at all times, e.g. CASL

Education/Experience


  • University/College degree is Marketing
  • 3 + years of experience in a similar role

What you Bring to the Team


  • Experience with Marketo (mandatory)
  • Experience with Salesforce (mandatory)
  • Strong understanding of email deliverability and compliance
  • Knowledge of HTML and CSS
  • Strong communication skills
  • Analytical and detail orientated
  • Excellent time management, and ability to meet deadlines
  • Knowledge of digital marketing (data capture, and campaign analysis) • Experience in a B2B marketing role

Why Work for Peninsula?



  • Day off on your birthday

  • Enhanced Benefits with Health
    and Dental Coverage

  • We offer a Registered
    Retirement Savings Plan (RRSP) Matching Program

  • Downtown Location (Right near
    Union Station)

  • Vacation Days increase after
    2 and 5 years’ service

  • Ask about our Peninsula Days,
    and more!


Peninsula is a
highly motivated enterprise that promotes an entrepreneurial culture. Peninsula
is committed to an inclusive, equitable and accessible workplace where all
employees are valued. Accommodations are available upon request for candidates
participating in our selection process.