Title Senior Manager Corporate Communications and content development Experts.
Reporting Vice President Corporate Strategy & Marketing
Relationships External PR agency, Media & Journalists, Trade and Industry Associations, Advertising Agency, Digital Marketing Agency, Events Management Agency,
Internal BUs, BDN teams, Corporate Functions, Chairman's office, Engineering teams, Factories, etc
Role Manage External and Internal Communications initiatives for clients at Corporate level. Provide support & generate content for driving various Marketing Communications initiatives at BU level.
Ability for quick and accurate understanding of the corporate
Excellent and tactful communication skills
Thorough understanding of the media handling.
Strong Content development skill.
External Communications Manage external communications initiatives like creating & disseminating press releases, mgt. quotes. Organizing media interactions with top management i.e (Chairman, CEO, MD). Maintain good relations with media.
Develop content for clients Corporate Newsletter, Authored Articles from top management.
Coordinate with Investor Relations team to disseminate press releases, announcements related to quarterly annual financial results, board meetings etc.
Co ordinate with the agency to develop position documents and thought leadership articles
Draft responses to media queries and briefing documents for company spokespersons
To develop and implement the PR strategy and plan
Work with media to issue press release, hold small media briefings and be responsible from start to finish for the same
Ensure that all external facing messages, information is in alignment with clients corporate policies, business objectives and code of conduct.
Social Media Keep all social media channels updated with relevant company information like, announcements, press releases, awards, event participation etc as and when desired.
Internal Communication Design and Creation of Collaterals Coordinate with various BU's to develop content for marketing collateral like brochures, case studies, articles, flyers, webpage content, exhibition posters, e mailers, videos, 3D animations etc.