Manager , Performance Marketing

  • 4-7 yrs
  • Not Disclosed

Job Description

Strong understanding in running,building marketing campaigns, DM platforms like GoogleAds, Facebook Ads Manager, DV360, performance marketing channels, data analysis using excelRole :The Manager , Performance Marketing will report to the Associate Director , Marketing and will be responsible for :, Owning performance marketing across all channels, Working closely with the team and taking full ownership for delivering assigned B2C revenue,user targets, Implementing marketing and growth programs, Analyzing consumer patterns ( conversion ratios, competitor analysis) to advise on the effectiveness of media investments, Prioritizing key marketing tactics across programs to maximize country growth, revenue, and efficiency targetsRequirements :, Work experience : Minimum of 4 years, Expertise in building & running marketing campaigns to drive consistent sales revenue growth for the company, Strong understanding of digital marketing platforms (Google Ads, Facebook Ads Manager, DV360, etc.), Strong understanding of marketing channel attribution, measurement frameworks, and key business and channel metrics, Understanding of performance marketing channels like Programmatic Displays, UAC, and local channels, Comfort with data structuring and analysis using Microsoft Excel, Ability to translate data into insights and decision points for internal stakeholders, Exemplary written, oral, and visual communication skills , Entrepreneurial mindset, execution focus, and an adaptive temperament in face of start,up chaos