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Manager , Online Sales , FMCG

  • 5-15 yrs
  • Not Disclosed

Job Description

Job Description:, Develop the online vertical for the product category by leveraging key partnerships with prominent E Commerce partners., Responsible for the complete P&L, Sales, Operations, Inventory, pricing and gross margins., Develop Concept , Brand attributes and positioning strategy in line with market guidelines., Responsible for developing the Sales targets with E Commerce portals and develop holistic marketing plan to achieve the same., Prepare the Annual online marketing budget for the e,commerce partners. , Prepare annual marketing calendar to promote sales., Manage appropriate product promotions on all E Commerce platforms in collaboration with the Marketing team., Designing and planning exclusive product ranges for e,commerce partners and working closely with design, product and production team., Recommend e,commerce (online) store promotions in consultation with the vendors and e,commerce portals., Ensure that all communication material required for the promotions is developed, designed within the time frame specified., Recommend events specific to brand, product category and season., Forecast along with the vendors and the e,commerce portal on the increase in traffic during the promotions., Ensure the listing of all live stock on the e,commerce portal., Drive day to day optimization and digital revenue responsibilities across categories; analyse weekly and daily performance, provide insights and drive day to day optimization across all platforms., Manages and directs an e,commerce sales to achieve sales and profit goals, Maintaining and analyzing weekly,monthly,quarterly,yearly sales data to gain insights on product performance, recognize potential sale improvement areas, etc, Managing online product life cycle by introducing new product assortments to buyers, initiating new item setups, sales analysis and inventory management, Design and implement strategy to increase traffic on product page and track competition, Monitor competitive listings and pricing, Key result area would be to grow the overall business of e,commerce channel., Work with backend teams on bug,fixes to maintain high quality user experiences