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Manager of Field & Outbound Marketing (227L5)

  • 0 yrs
  • $ Not Disclosed / YEAR

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Job Description


Position Title: Manager of Field & Outbound Marketing
Location: Kolkata
Employment Status: Regular Full-time
Experience: 5+ Yrs.
Reports to: General Manager - Field & Outbound Marketing
Salary: Commensurate with skills
 
About Greytip Software
Greytip Software Pvt. Ltd. is one of India’s leading HR & Payroll software companies with a track record of 20 years of excellence & expertise. The essence of our software solutions is a rare mix of technical competence, quality service, and pragmatic design. With a customer base of over 15000+ customers, we touch the lives of more than 15Lakhs+ employees. It is the SMEs that power the economy. It’s also SMEs that generate 40% of all jobs. When SMEs become more efficient and productive, it has a huge impact on the economy and millions of people. Our cloud solutions are transforming SME companies with our mantr a -- “Streamline. Save Time. Better Clime".
 
Position Purpose:
TITLE : Manager of Field & Outbound Marketing
 SUMMARY: This position is responsible for executing National and Regional Field Marketing Events (both in physical & digital formats) , leading to significant brand + product presence in the target markets and generating of MQL’s as per Field & Outbound marketing plans.
 
He / She will be THE DRI for:
 Executing with Sales Teams & their RSM’s, month wise region-specific events across key & designated markets as per the National @ Regional Field & E-Events Activation Plan
 Introduce and deliver best practices and innovations across the events framework - Market Activation’s, Industry / Partner Events,
 Deliver high quality non digital & Digital MQL’s, increasing quality and reducing costs of all such leads month on month
 Negotiating sponsorship deals, obtaining permits, handling logistics, managing the full sweep of branding & communications at activation sites and handling post activation / event reports.
 Research continuously opportunities for outbound / market activation's and marquee events
 Analyze executed campaigns for deliveries and process improvements, publish monthly score card for Field and Outbound Marketing . Manage CPL and CPC as per budgets.
 
Areas Of Impact
 Field and Out Bound Marketing across different types of Markets to complement Digital and Offline Marketing efforts.
o Leads and MQL generations through monthly events to meet business growth.
o Relationships building with key external stakeholders, partners , business associates
o Build an impressive network of vendors and event organizers
 Event Management and Thought Leadership seminars ( non- lead generation activities)
 Conducting Webinars & POD casts.
 
Hard Skills
 Excellent E Event and Physical Event Planning skills with granular thinking
 Experience managing Market Activation Agencies, Vendors / Event Organizers for high value projects .
 Process and Systems Thinking with Contingency planning capabilities
 Creativity and abilities to produce innovative and original Event marketing concepts
 Strong negotiation skills coupled with significant budget and financial management.
 Data mining and data base management
 Time and Project Management skills, ability to multi task and work on multiple objectives
 Excellent written and verbal communication skills
 
Educational Qualifications: BBA, BBM, BCA, Bcom, BSc, BE or any graduate with relevant job experience
 
Competencies:
 5+ years’ experience in Marketing Activation Roles
 Experience in conducting Lead generating B2B and B2C activations
 High on energy, Active thinking, delivering on time , every time.
 Creative and Disruption driven mindset, questioning the status quo always
 Experimentative personality, raising the baseline continuously
 Excellent Execution Skills, Doer and not a Delegator.
 Strong Interpersonal and conflict resolving skills
 Analytical and problem-solving abilities
 Ability to handle stress and business ambiguities
 Teamwork & Cross functional coordination
 Good working knowledge of MS office (mainly excel and power point)
 Good presentation skills.
 Open to extensive Travelling.
 Good communication skills