Position Title: Manager of Field & Outbound Marketing
Employment Status: Regular Full-time
Experience: 5+ Yrs.
Reports to: General Manager - Field & Outbound Marketing
Salary: Commensurate with skills
About Greytip Software
Greytip Software Pvt. Ltd. is one of India’s leading HR & Payroll software companies with a track record of 20 years of excellence & expertise. The essence of our software solutions is a rare mix of technical competence, quality service, and pragmatic design. With a customer base of over 15000+ customers, we touch the lives of more than 15Lakhs+ employees. It is the SMEs that power the economy. It’s also SMEs that generate 40% of all jobs. When SMEs become more efficient and productive, it has a huge impact on the economy and millions of people. Our cloud solutions are transforming SME companies with our mantr a -- “Streamline. Save Time. Better Clime".
TITLE : Manager of Field & Outbound Marketing
SUMMARY: This position is responsible for executing National and Regional Field Marketing Events (both in physical & digital formats) , leading to significant brand + product presence in the target markets and generating of MQL’s as per Field & Outbound marketing plans.
He / She will be THE DRI for:
Executing with Sales Teams & their RSM’s, month wise region-specific events across key & designated markets as per the National @ Regional Field & E-Events Activation Plan
Introduce and deliver best practices and innovations across the events framework - Market Activation’s, Industry / Partner Events,
Deliver high quality non digital & Digital MQL’s, increasing quality and reducing costs of all such leads month on month
Negotiating sponsorship deals, obtaining permits, handling logistics, managing the full sweep of branding & communications at activation sites and handling post activation / event reports.
Research continuously opportunities for outbound / market activation's and marquee events
Analyze executed campaigns for deliveries and process improvements, publish monthly score card for Field and Outbound Marketing . Manage CPL and CPC as per budgets.
Areas Of Impact
Field and Out Bound Marketing across different types of Markets to complement Digital and Offline Marketing efforts.
o Leads and MQL generations through monthly events to meet business growth.
o Relationships building with key external stakeholders, partners , business associates
o Build an impressive network of vendors and event organizers
Event Management and Thought Leadership seminars ( non- lead generation activities)
Conducting Webinars & POD casts.
Excellent E Event and Physical Event Planning skills with granular thinking
Experience managing Market Activation Agencies, Vendors / Event Organizers for high value projects .
Process and Systems Thinking with Contingency planning capabilities
Creativity and abilities to produce innovative and original Event marketing concepts
Strong negotiation skills coupled with significant budget and financial management.
Data mining and data base management
Time and Project Management skills, ability to multi task and work on multiple objectives
Excellent written and verbal communication skills
Educational Qualifications: BBA, BBM, BCA, Bcom, BSc, BE or any graduate with relevant job experience
5+ years’ experience in Marketing Activation Roles
Experience in conducting Lead generating B2B and B2C activations
High on energy, Active thinking, delivering on time , every time.
Creative and Disruption driven mindset, questioning the status quo always
Experimentative personality, raising the baseline continuously
Excellent Execution Skills, Doer and not a Delegator.
Strong Interpersonal and conflict resolving skills
Analytical and problem-solving abilities
Ability to handle stress and business ambiguities
Teamwork & Cross functional coordination
Good working knowledge of MS office (mainly excel and power point)
Good presentation skills.
Open to extensive Travelling.
Good communication skills