Manager , Marketing Analytics , Customer Data Platform

  • 8-11 yrs
  • Not Disclosed

Job Description

A Manager, Customer Data Platforms serves as the day,to,day marketing technology point of contact and helps our clients get value out of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers.Duties and Responsibilities : , Be a platform expert in one or more leading CDP solutions. Developer level expertise on Lytics, Segment, Adobe Experience Platform, Amperity, Tealium., Provide deep domain expertise in our client's business and broad knowledge of digital marketing together with a Marketing Strategist industry, Assess and audit the current state of a client's marketing technology stack (MarTech) together with a solutions architect., Conduct stakeholder interviews and gather business requirements, Translate business requirements into CDP use cases., Prioritize CDP use cases together with the client., Create a strategic CDP roadmap focused on data driven marketing activation., Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the client's needs., Provide hands,on support and platform training for our clients., Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives , delivery dates, quality objectives etc., Open to learn new technologies in,line with organizational needs , direction.Educational Background,qualifications :, B Tech,M Tech from reputed engineering colleges, Masters,M Tech in Computer Science, Master degree in Statistics,Econometrics, Economics from reputed institute, M.Phil,Ph.D in Statistics,Econometrics or related field.Requirements : , At least 8+ years of relevant work experience of implementing CDP solutions with deep understanding of identity resolution methods, At least 8+ years of relevant work experience in marketing, consulting, or analytics, At least 5+ years of experience working in an agency environment, At least 5 years of experience working with multi,channel marketing hubs by Adobe Experience Platform, Salesforce, Pega or similar., Strong understanding of data governance and compliance (i.e. PII, PHI, GDPR, CCPA), Experience with analytics tools like Google Analytics or Adobe Analytics is a plus., Experience with A,B testing tools is a plus., Must have programming experience in PySpark, Python, Shell Scripts., RDBMS, TSQL, NoSQL experience is must., Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis., Experience in deployment and operationalizing the code is an added advantage., Experience with source control systems such as Git, Bitbucket, and Jenkins build and continuous integration tools., Proficient in Excel, MS word, PowerPoint, etc.Technical Skills :, Lytics CDP platform developer, or,and, Segment CDP platform developer, or,and, Adobe Experience Platform (Real time , CDP) developer, or,and , Custom CDP developer, Cloud experiecne (GCP, AWS, Azure), Advance level Python, SQL, Shell Scripting experience