Manager , Digital Marketing , IT

  • 3-7 yrs
  • Not Disclosed

Job Description

We are looking for a goal,oriented Digital marketing specialist in Facebook and Google Ads to join our team and take responsibility for executing, advertising & marketing activities in order to increase app installs, maximize revenues, drive traffic, develop and maintain awareness of the brand. ( E,Commerce Project)RESPONSIBILITIES:, Developing and implementing fb google marketing plans and campaigns across a variety of channels., Setup, Manage ongoing optimization and management of a mix of pay,per,install, re,targeting, display advertising, and social advertising campaigns Management of ad budgets, A,B testing ad creatives, setting up audiences, and optimizing for conversions and KPIs, Analysis of campaigns KPIs (campaign results, conversion rates, traffic etc.) and reporting on recommendations and strategy on a daily,weekly basis to improve current results, Management of ad budgets, text ad creative, and app installs, Finding, analyzing and leveraging new potential audiences, demographic data and consumer profiles to improve results, Creation of landing pages and user funnels, Come up with advertising ideas and promotional materials Ensure implementation of best practice guidelinesREQUIREMENTS :, Proven experience in Digital Advertising using Facebook Ads and Google Ads, Highly analytical and results driven, Knowledge and expertise of the many paid marketing channels and technologies, including paid install (Google Universal Ad Campaigns), re,targeting, social network advertising (Facebook), Solid knowledge of app, website and marketing analytics tools, Highly creative with experience in identifying target audiences and devising digital campaigns that sell, Understanding of Digital Marketing & Online Customer Journey, Work in team and coordinate with other departments, Strong attention to details, Strong verbal and written communication skills and comfortable presenting in front of a group, Experience with B2C social media, Google AdWords, Display, Programmatic advertising, CRM initiatives, on site marketing, SEO, SEM and other digital tools, Knowledge of web analytics tools (e.g. Firebase, Branch), Good time management skillsSalary offered: 8,16LPA