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Manager - Digital Marketing

Introduction to Tata CLiQ Luxury: 

We at Tata CLiQ Luxury – India’s premier luxury lifestyle & slow commerce platform – strive to offer an inspiring & extraordinary shopping experience to our consumers by presenting them with carefully curated luxury brands, mindfully developed brand stores & visual merchandise, remarkable delivery & unboxing experiences, all designed to bring delight to the luxury shopper.

Do explore the website https://luxury.tatacliq.com/luxury  or Download the app to know more

Here’s what we believe in:  

We obsess over customer delight

We are out there to find an alternate way of doing e-commerce

We carry an attitude to develop a culture of learning and continuous improvement, both for people and processes

Our goals will be ambitious, demand significant stretch

We believe in Uncomfortable Transparency

We will always be respectful, empathetic and caring about the well-being of our teams

Job Description

Planning

Own full-funnel digital marketing budgets for Luxury

Plan and optimize marketing campaigns across digital channels such as Google, Meta and others 

Collaborate with category and planning teams on sale plans, share inputs on marketing deliverables 

Performance Improvement

Maximize conversions from various channels, track and improve the customer journey, improve category and sub-category performance and thereby positively impact key metrics for individual channels

Work closely with internal stakeholders and external partners to improve costs efficiencies and conversion rates

Highlight anomalies, breakout trends and whitespace to scale channel performance and revenues

Create a recurring plan for testing and experiments on various digital channels, capture learnings and internalize them

Benchmarking and New initiatives

Forecast demand and potential for each channel, scale sustainably on each to grow business

Benchmark metrics, creatives, etc w.r.t to competition and incorporate actionable insights into channels

Be the go-to person for Mar-tech initiatives, feed-related requirements, and ad creative enhancements

Lead special initiatives like Brand launches, and sales events, explore new digital channels, campaign types, and placements

Reporting

Be accountable for building and maintaining digital marketing reports

Utilize internal tools such as Omniture, AppsFlyer, Ad Platform reporting, etc. for planning and optimization

Key Requirements

You have a degree in Marketing, Business Administration, or a related field.

You have at least 3-4 years of prior experience in digital marketing as well as experience building effective multi-channel marketing strategies, including Google and Meta

Working knowledge in handling both performance and upper funnel campaigns on digital media would be preferred

You have solid expertise in the campaign and channel analysis including working with reporting tools such as Google Analytics, Adobe Analytics, or similar

You possess excellent analytical skills and leverage data with consumer behavior trends to drive actionable insights & recommendations

You are a highly goal-oriented individual and have excellent communication and collaboration skills

 

The opportunities we us have are perfect for highly motivated and talented candidates.

We are looking for candidates who have strong passion for customers, a high level of comfort with uncomfortable transparency, and a keen sense of ownership and drive to deliver results.

So QUiQ - PiQ – CliQ  before the opportunity is missed

Job Type
Full Time
Salary
N/A
Experience
N/A
Posted
80 days ago

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